The role is covered in the following locations: Liverpool, Leeds, Manchester, Sheffield
Or client is a Swiss based, family owned company and the worldwide leaders in regenerative dentistry . Focusing on the dental biomaterial industry, they are the established market leader in the UK and promote well established, evidence based brands, for use along side the placement of dental implants. Or client has a small, friendly team , with the UK head office based in Manchester.
Generate a brand plan by the end of Q3 each year that looks forward 5 years in line with corporate Mid Term Plan. This must cover:
A) Generate / update a relevant market model linked to growth rate in clinical procedures etc
B) Line by line sales projection by volume and value with pricing assumptions included
C) New Product launches and introductions
D) SWOT analysis
E) Resource planning including changes to FTE support
F) Agree and allocate an appropriate Marketing Budget for the plan.
Input key market and product data into the corporate mid-term planning and budgeting processes in Autumn each year.
Understand and adhere to the Marketing and promotional budgets allocated each year. Each September submit a budget proposal for activity and costs in the following year with a supporting explanation.
Liaise with the International Marketing Department in Switzerland on international product launches, scientific and congress activity as well as competitor analysis. Attend 2-3 international (Europe) planning meetings and scientific congresses per year.
A) Be able to generate, document and communicate local UK marketing campaigns that identify target customer groups, planned touchpoints and activity and ROI calculations for the proposed campaign. This includes campaigns via e mailing and on-line activity.
B) Within this planned social media campaigns via platforms such as Facebook, Instagram and Linked IN are increasingly important and must be represented. Relevant KPI.s must be generated and monitored to ensure the success of these campaigns.
Carry out market research at a qualitative and quantitative level to feed into activities 1 and 2.
Be able to train, motivate and influence the sales team to deliver planned activity around marketing campaigns. A high level of co-travel (4-5 days a month) and leading by example with key customers is also required.
Be familiar with the principles and operation of CRM systems from a sales and marketing perspective and be able to plan marketing activity that uses CRM target groups and is integrated into the system in terms of planning and reporting contact points (Multichannel marketing).
Plan and deliver key national congresses, workshops and events with the support of the Marketing Specialist. This includes:
A) Identifying key commercial requirements within the Marketing Plan and UK budget objectives.
B) Plan congresses, workshops / webinars in the Marketing Plan and wider corporate plans
C) Recruit and manage appropriate faculty members and delegates for the events.
D) Manage all budgetary issues around faculty, delegates, venue and promotion
E) Manage all pre and post PR / marketing activity
F) Ensure all activity and payments meet corporate Health Care Compliance requirements and SOP.s
Be able to work with the Marketing Specialist in the delivery of all promotional and sales support activity including:
A) E Marketing and social media activity, including the management of databases and GDPR requirements
B) Generating, printing and approving hard copy promotional materials
C) Managing on line communications such as the UK element our clients website and the Vimeo channel etc
D) Operating agreed SOP.s and approval processes.
E) Co-ordinating and supporting meeting and workshop activity. This includes planning and allocating workshop equipment and promotional materials.
- Looking for someone who wants to build their experience - scope to progress into marketing manager
- experience in dental, medical device or pharma
- experience planning strategically for brands
- Inputing key market and product data into corporate mid-term planning and budgeting processes
Strong basic salary
Copmany Car or Car allowance
4% pension contribution
BUPA health cover