Heather Bosworth

How to market yourself for a role

How to market yourself for a role

Employment is predicted to rise fairly steadily over the decade. It's estimated a total of 1.5 million additional jobs will be created by 2020. Furthermore, it is predicted 12 million job vacancies will be created by 'replacement demand' which is where roles become available through people retiring, careers moves or simply leaving a job.

“Employment is predicted to rise fairly steadily over the decade. It's estimated a total of 1.5 million additional jobs will be created by 2020. Furthermore, a predicted 12 million job vacancies will be created by 'replacement demand' which is where roles become available through people retiring, careers moves or simply leaving a job. “

So jobs are in high demand, you could be one of 1,000 applicants, how do you stand out from everyone else?

Your CV – this bit of paper is the only object a company or agency has to represent you. Remember to tailor the CV to the role you’re applying for. Don’t make the mistake of firing off your CV to every agency under the sun. We have to prove to our clients that you really want a career with them, so take the time to research the company and the role and make sure your CV reflects this. My word of advice for your CV? Never rely on spellcheck! My colleague, Jane, recently wrote a blog on the most common pitfalls in a CV. It’s worth a read… https://www.zenopa.com/blog/1/124/common-executive-cv-pitfalls

A cover letter to accompany your CV is your opportunity to show your interest and the effort you’re willing to make when applying for a role. Show you’ve done your research into the company and demonstrate why you would be a good candidate for the role. Remember, you need to convince your future employer in an A4 page why you should get an interview. When you’re doing research in the company, try to pick out some key news stories or updates which you can mention in your cover letter to prove the work you’ve put into it (e.g, I have noticed Zenopa are expanding into Europe and I feel my language skills would make me an ideal candidate to help further develop your business) – this is a great way to show you’ve researched the role.

Have you thought about further education? We've noticed the average level of qualifications held is rising in candidates. People tend to stay in education longer and it won’t be long until the minimum requirement for higher level jobs is set to rise. In the not too distant future, we’ll be competing with more highly qualified people for higher level jobs. Training courses and further education will provide that competitive edge over other candidates.

We live in social world. From Twitter to Facebook to Instagram to just plain Google. The majority of recruiters (86%) will do the research on you, so make sure your privacy settings will not show a recruiter something that could stop you from getting an interview. 

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